About Us

CupCrew started with a firefighter crew who deserved better than a generic gift.

My partner runs into burning buildings for a living. When he wanted to honor his crew, I searched for something that actually meant something — something that said I see you, I'm proud of you, we're brothers. I couldn't find it. So I made it.

I designed a custom stainless-steel tumbler for his crew. Tough enough to survive a firehouse. Personal enough to make a grown firefighter tear up a little.

That first design changed something for me. I realized the problem wasn't just firefighter gifts — it was that most people's most meaningful photos, their most important people, their most defining moments, are sitting buried in a camera roll. Unseen. Unused. Slowly forgotten.

A CupCrew tumbler fixes that. It takes the photo that matters — your dog, your crew, your kid's first birthday, that sunset in Tamarindo — and puts it somewhere it gets seen every single day.

I obsess over the print quality because that's where most custom products fail. A blurry, faded transfer isn't honoring anyone. Every CupCrew tumbler uses full-wrap UV printing that actually looks like your photo — not a sad approximation of it. And it's dishwasher-safe, because a keepsake that can't survive real life isn't much of a keepsake.

Whether you're buying for someone you love or keeping one for yourself — this is for the stories that deserve more than the camera roll.

— Heidi, Founder · Made between Toronto and Costa Rica